It's frustrating to watch people settle for less.
Unclear messaging takes too long to understand.
Good News.
I'm Justice Postman and I help faith-driven founders and executive teams find clear messaging so ideal customers quickly understand what they sell.
If you've got a good thing going on, I want more people to know about it.
Clear Messaging & Design
No more losing customers across marketing, sales, and referrals because of unclear messaging & design.
StoryBrand Certified Partner
Get proven tools and outside expertise to apply messaging so you don't have to guess with AI.
Honest & Trust-Building Methods
Skip methods you don't like that burn customer trust and use clear messaging for selling instead.
Keep Marketing Simple
Stop wasting money on overcomplicated tactics and fix the message everything relies on.
Why The StoryBrand Certification?
As a Certified StoryBrand Guide I have license to use the same frameworks and tools proven by thousands of businesses (including industry leaders like Chick-fil-A, Amazon AWS, Microsoft, TOMS), to cut through the noise and grow faster.
Some Good Companies
I've Worked With
"…he went deep into our business, our customers, and how they think, so the messaging he helped us build was grounded in reality, not generic marketing-speak"
Brandon Mulnix
Director of Sales, Prism Controls
The Clear Path To Helping More People
A 3-step process to clarify and implement messaging.
Analyze The Offer (Strategy)
We identify together where your offer is being overlooked.
1
Craft The Messaging (StoryBrand)
We create clear words your customers won't ignore.
2
Apply Your Messaging (Partner)
We help you apply your messaging to marketing and sales.
3
Our Services
Ways to partner with us and grow your business.
Analyze The Offer & Craft The Messaging
01
4-Week Sprint
Good News Messaging Sprint
Get a StoryBrand Messaging Canvas™, the repeatable process serious companies use to clarify their message and launch a campaign that works.
StoryBrand Messaging Canvas™ (The words you are going to say and the marketing plan all in one page.)
StoryBrand Survival SoundBites™ (The core message your business runs on)
StoryBranded Tagline (One sentence that tells prospects how you help them and why it matters)
StoryBranded Elevator Pitch (One clear answer to "what do you do?" that your whole team can use)
A playbook guide (DIY help to implement your messaging into marketing and sales)
We always clarify messaging first.
Apply Your Messaging
02
Minimum 3-month engagement
Good News Partner
Your fractional messaging & design partner to impliment messaging across marketing and sales.
Fractional StoryBrand messaging & design partner (Access to proven resources & expertise at a fraction of an in-house hire)
Marketing & sales content implementation (Get help applying messaging and design to marketing & sales)
Monthly or bi-monthly strategy calls (Strategic guidance for messaging & marketing)
9-month partnership available, limited spots!
If you have good news and people overlook it, let's talk.
Choose a time, fill out the quick form, and hop on a free 30min discovery call to see how clear messaging can grow your business.
Spread Good News.
In a world of bad news, good businesses get overlooked by people they can help. We help faith-driven founders and executive teams clarify messaging so ideal customers quickly understand what they sell and their good news spreads.
Serving Grand Rapids, Michigan & Beyond
2026 Postman Creative LLC.